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Information dynamics

The future of lubricants is "wet"

Category: Current events focus    Release time: 2021-08-05    Author: Lanzhou Liulian Kunrun Petrochemical Co., LTD
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    "Customized" "wet" marketing promotion: Let the marketing promotion "wet", Lanzhou lubricating oil company requirements from where to start?Differentiated positioning and artistic creativity are important。The more diversified the products and services, the more there is a sense of "private customization", the more you can pull into the psychological distance between the overall target customers。兰州Lubricating oilFor the regional characteristics of different regions, the use of cooking oil for private customized products and services for partners, while creating product value at the same time to create a strong customer relationship with partners。 The promotion process of "wet" marketing promotion 1.Wet channel The channel of wet marketing promotion is the C2C way, that is, the demand information content continues to show virus infection spread among customers and customers, with obvious social characteristics, each audience is not only the recipient of information content, but also the propagandist of information content。

    To accomplish this, lubricating oil companies are good at controlling the leaders in the social natural environment from the side, and involve the brand's advocates in the aspect ratio, so that the marketing promotion is the development trend;However, it is necessary to ensure that the user's thinking is transmitted in a positive direction, digest and absorb various suggestions, and establish the appropriate requirements of the sales market and customers。Therefore, in the whole process of opening the wet channel, the company should put customer satisfaction in the key position, and correctly guide the customer's speech and behavior in a democratic way。 

Lubricating oil future

    Wet approach Wet marketing promotion approach is a deep conversation between customers,Lubricating oilCreate trust in the brand and product throughout the conversation。Another stipulation of the wet channel is the deep motion-sense interaction, which specifies the audience and the needs of the dissemination of the aspect ratio of interactive communication and deep feeling。 3.Wet marketing promotion does not represent extensive, conniving marketing promotion。Wet promotion requires the sales team to continuously perform dynamic analysis and promotion based on the creation of dynamic database queries, which is often overlooked。If in the whole process of marketing promotion, what has already become your customer, what is the reason for lubricating oil?What has touched your needs, but has not yet become your customer, and why?According to the continuous improvement, the company can step by step to make the marketing effect and visibility higher。 The result of wet marketing promotion should be wet brand and wet market sales。

    In other words,Wet marketing results are required to create brand user reviews that customers are good at disseminating,In that way, the spread of the lubricant brand is not easy to finish because of the completion of the campaign marketing,It's just constant,At the same time,In fact, the purchase of goods in wet marketing promotion is not completed,Just shared gradually, highly recommended to others gradually。

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